Where did our logo come from?
A paw print for a logo might seem a bit silly but when I first started this graphic design company, I thought about calling it Jacobi & Roessler – but that seemed too much like a boring law firm name. At the time, 1985, I worked at home with 2 German Shepherds – with a few foster pups in the mix, and while I was sitting at the computer, I wanted to have a name and logo that would be fun for me since I was working 7 days a week and long hours to get the business up and running.
I was in the middle of email when my Leo started to paw at my knee -- he wanted to play and I noticed that his pads were an interesting design. So what would a good dog trainer do? I had an industrial sized baking sheet, 36x18” and wondered if I could get Leo to go through ink and walk onto paper for his “paw prints.”
Using ink wasn’t an option but I could use water-soluble paint. So I started the process of getting him to walk onto the cake pan, then I added water colors and stretched a sheet of butcher paper about 6 ft in length to make sure that I got plenty of paw prints. However Leo was not all that happy about doing this for me. It took a lot of treats and time to get him to walk on a wet surface that wasn’t outside in the rain. Leo loved water, but he kept looking at me like I had lost my mind. You want me to walk in that stuff with his head cocked to the side, and a really serious expression. Yes, Leo it will be fun. Really?
When I finally got him used to walking onto the pan with water in it, I graduated to black watercolor. As he took his first step into the paint he knew it wasn’t just water and would shake his paws to get “that stuff” off. So with his leash on, and a few more practice walks, he did finally walk, into the paint, then onto the butcher paper.
I ended up with a couple of really good prints, both front and back paws – then the process was simply to scan the images and stylize the prints. I eventually used all the prints in a T-shirt design.